Cookie Statement

Cookies are small text files that are stored on your computer, tablet or phone. They ensure that our websites work properly and that your experience is more personalised and user-friendly.

• First-party cookies
  These are placed by the website you are visiting and are used for essential functions and personal settings.

• Third-party cookies
  These are placed by external parties and are not directly related to the website you are visiting. They are often used for advertising and tracking purposes.

Technically, first and third-party cookies are the same; the difference lies in who places them.

The retention period varies per cookie and can be reset with each visit.

• Session cookies
  These are deleted as soon as you leave the website. Among other things, they ensure security and ease of use.

• Permanent cookies
  Also known as persistent cookies. These are stored for longer and ensure that your preferences are immediately available on your next visit.

TrucksNL utilises several types of cookies:

Functional cookies

These cookies are essential for the website to function properly. Functional cookies are always placed. No consent is required for this from a legal perspective.

How does TrucksNL utilise these?

• Log in and remain logged in to your TrucksNL or TradeWorld account.

• Send contact forms to pre-fill your details.

• Save favourites.

• Remember language and country settings.

• Save cookie preferences so you don't have to choose them every time.

Analytical cookies

These are used to track visitor statistics and are essential for measuring the performance of a website. They help to improve the website and make it more user-friendly. Analytical cookies are anonymised and do not process personal data.

Tools used by TrucksNL:

• Convert
  A/B testing of different versions of the website to compare performance, improve usage and increase conversion rates.

• Google Analytics
  Measures how visitors use the website. Data is anonymised and is not shared with third parties.

• Microsoft Clarity
  Displays heat maps, session recordings and user interactions to see where visitors click, scroll or drop out. TrucksNL can use this information to optimise the user experience.

• Salesforce Personalisation
  Provides insight into user segments and enables personal recommendations.

Marketing cookies

They are essential for recording surfing behaviour within both a single domain and across different domains. They collect information about user activities in order to present personalised advertisements. They can also be used to measure the success of marketing campaigns.

Tools used by TrucksNL:

• Bing Ads
  Advertisements in Bing search results, including click and action measurements.

• CriteoDynamic retargeting based on interests and behaviour, to reach new buyers.

• DoubleClick
  Measures clicks and requests to improve advertising campaigns.

• Floodlight Pixel
  Records conversions and events and prevents double counting.

• Google AdsMakes adverts visible in Google search results and measures clicks and requests.

• Leadinfo
  Recognises companies that visit our websites and links this to public company data.

• RTB House
  Personalises advertisements through real-time bidding and deep learning.

• Salesforce Marketing Cloud
  Personalises newsletters and marketing communications based on your preferences.

• TikTok Ads
  Reaches new audiences via TikTok and measures responses and effectiveness.

Web beacons (also known as "pixel tags" or "clear gifs") are small, often invisible images or pieces of code that are placed on a website, in documents or in emails. Web beacons communicate with a server and can, for example, transmit whether an email has been opened, which link has been clicked and which device has been used. Web beacons are useful for analysis, tracking, and personalisation.

• Cookies
  TrucksNL uses cookies on its domains trucks.nl, trucksnl.com, trucksnl.be, tradeworld.eu and all associated subdomains.

• Web beacons
  TrucksNL uses web beacons in email communications such as newsletters. 

With our consent, partners may use third-party cookies and similar technologies. These partners assist us in managing our websites, apps, services, and tools, resulting in an improved, faster, and safer user experience for you.

You can delete or disable cookies (and JavaScript) yourself via your browser settings. Please note: this may cause the website to function less effectively. Consult your browser's manual for instructions.

You can always adjust your cookie preferences for TrucksNL via Adjust cookies.

View the comprehensive list of cookies on TrucksNL Cookie details

If you would like to know more about how we handle personal data, please read our privacy statement. Our contact details are listed in the privacy statement should you have any questions about our cookie policy.